Social Media Manager

Technology

South Africa

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Huawei

Social Strategy

Community Management

Assoc. Data & Technology Director

United States of America

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TikTok

Consulting

Data Strategy

Media & Search Specialist

Cosmetics

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L'Oréal

Analytics

Media Strategy

Paid Media

Consumer Goods

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Colgate

Social Strategist

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Reckitt Benckiser

Data & Tech Lead

India

South East Asia

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Unilever

### ✍ **Project Overview**

Unilever had an eCommerce app for wholesalers in their SEA and India markets. Unilever approached my team at AKQA to help them upgrade the existing analytics setup for this app from Firebase Analytics to Google Analytics. I was tasked to lead the project and ensure the client had a successful rollout.

My team and I hosted workshops with the regional development leads to get an understanding of what they needed to track and how they needed their data to be reported. We managed to work compile and work through a set of templates where we mapped the old data and its format to the format we would require for their new reporting tools.

We had initially begun the project with the intention to upgrade to Universal Analytics, but Google had release GA4 around the same time we were making our decision. We opted to switch to GA4 for the entire rollout (App + Website) once we determined the features would be best suited to what we wanted to achieve as an outcome for the project.

We managed to successfully help Unilever upgrade their analytics to GA4, and also managed to get enhanced eCommerce features implemented as well. These were previously left out as the previous team who consulted to Unilever didn't have the right expertise to incorporate the features.

Finally, once GA4 was implemented, we shifted our focus towards integrating external platforms with GA4 to help enhance the reports Unilever were compiling. This included integrating some CRM and personalization tools.

The final piece of the puzzle was to link all data to Unilever's data warehouse, and to create real-time dashboards using popular BI tools. These reports helped increase efficiencies and cut down reporting times for Unilever by a significant amount.

### 📚 **We Learned**

1. How to implement GA4 for SPA's and PWA's.
2. How to integrate popular CRM's with Analytics reporting flows.
3. How to link BigQuery to GA4.
4. How to merge different data sources to create a single source of truth for reporting.
5. How to create real-time dashboard solutions at scale.
6. And much more...

Analytics Upgrade

Training

Food

Spain

Brazil

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YoPro

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Digital Operations Manager

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McDonald's

Project Management

Beverage

Europe, Middle East & Africa

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Schweppes

Paid Media Lead

Data and Media Director

Finance

United Kingdom

Tanzania

Nigeria

Kenya

Mozambique

Ghana

Angola

Eswatini

Botswana

Lesotho

Zambia

Namibia

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Rand Merchant Bank

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Sasfin Bank

Middle East & North Africa

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Western Union

North America

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World Gold Council

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Robinhood

Growth Modelling

Sports Equipment

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Under Armour

### ✍ **Project Overview**

This campaign was a global campaign which we localised in South Africa. It celebrated Under Armour's female athletes by using visual techniques and poetic odes to elevate their athletic performance. The goal was to elevate Under Armour's athletes and inspire all females to be UNLIKE ANY. We localised this campaign in South Africa and went on a mission to find local ambassadors for the brand. We managed to acquire 3 incredibly strong candidates - Teal Hogg (Winner), Ade van Heerden, and Koinonia Baloyi.

Unlike Any

Fashion

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ALDO

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Forever New

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GUESS

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Steve Madden

Automotive

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KIA Motors

### ✍ **Project Overview**

KIA South Africa were looking to revamp their existing Parts & Accessories e-commerce website. I built this website as one of my first projects at Freshive. I improved the user experience by breaking the Parts & Accessories into easy to navigate sections. I implemented bundled service kits as well, using popular parts and accessories which were frequently bought by users. I also implemented live chat so users could have their queries attended to in real-time. They could alternatively fill out enquiry forms for parts and accessories. This has helped increase sales via web queries tremendously.

KIA Parts Website

### ✍ **Project Overview**

Peerview is an incredibly versatile reporting tool I developed with my team at Freshive. It users real customer reviews to generate meaningful data which brands can leverage to improve their business. I helped identify new data points which could be incorporated into and analysed with this tool. I also consulted on the user experience and on the designs for the back-end of the reporting system.

Users would purchase a products and be prompted to complete a review after a few weeks of ownership. Once the customer has completed the purchase experience survey, they were then prompted to complete a product survey after they had experienced the product for a period of time. This data would then stream into our platform in real-time, helping us make critical decisions for the brand. As an example of the power of this platform, we were eventually able to track a users entire purchase journey.

We could tell whether they booked a test drive, where they completed the form (Facebook Ads or Web Property), when they completed the form, whether they test drove the vehicle, whether they bought the same vehicle they booked, whether they previously owned a vehicle, which dealer they interacted with, and much much more.

Client Experience

The clients I've worked with over the course of my career