Client

Creative Director

Developer

My Role

Data mining, data analysis, and tracking users purchase behaviours.

Innovative Use Of

Gather useful data and interpret it into actionable insights.

Goal

We managed to pick out and leverage key contributors to different sales elements. We were able to profile our media audiences much better than before, resulting in increased conversion rates and a lower cost per conversion.

We Learned

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McDonald's

Western Union

KIA Motors

Mahindra

Clientèle

aha Hotel Group

Bidvest Bank

Digital Operations Manager

### ✍ **Project Overview**

Our client was struggling to convert users with their existing web properties. These web properties included a dedicated mobi website and a dedicated desktop website.

I presented a new wizard-type solution to my team in an effort to modernise the clients web properties, and to help increase web conversions. We identified one of the struggles to be a form which seemed endless when filling out. Our solution was to break this form into guided steps to help with the user experience. We wanted users to feel as though they were going on a journey, and not just filling out a form.

This was the basis for the Clientèle Cares platform.

Clientèle Cares

### ✍ **Project Overview**

KIA South Africa were looking to revamp their existing Parts & Accessories e-commerce website. I built this website as one of my first projects at Freshive. I improved the user experience by breaking the Parts & Accessories into easy to navigate sections. I implemented bundled service kits as well, using popular parts and accessories which were frequently bought by users. I also implemented live chat so users could have their queries attended to in real-time. They could alternatively fill out enquiry forms for parts and accessories. This has helped increase sales via web queries tremendously.

KIA Parts Website

### ✍ **Project Overview**

Peerview is an incredibly versatile reporting tool I developed with my team at Freshive. It users real customer reviews to generate meaningful data which brands can leverage to improve their business. I helped identify new data points which could be incorporated into and analysed with this tool. I also consulted on the user experience and on the designs for the back-end of the reporting system.

Users would purchase a products and be prompted to complete a review after a few weeks of ownership. Once the customer has completed the purchase experience survey, they were then prompted to complete a product survey after they had experienced the product for a period of time. This data would then stream into our platform in real-time, helping us make critical decisions for the brand. As an example of the power of this platform, we were eventually able to track a users entire purchase journey.

We could tell whether they booked a test drive, where they completed the form (Facebook Ads or Web Property), when they completed the form, whether they test drove the vehicle, whether they bought the same vehicle they booked, whether they previously owned a vehicle, which dealer they interacted with, and much much more.

Peerview

Product Development

✍ Project Overview

Parties Involved

Project Facts