Client

Creative Agency

Media Agency

My Role

Reach

Engagements

Finalist Entries

Teal Hogg, Ade Van Heerden, Koinonia Baloyi

Finalists

Winner

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L'Oréal

Reckitt Benckiser

Sasfin Bank

Under Armour

WCBS

Media & Search Specialist

### ✍ **Project Overview**

My Proactive Ideas Crew and I were working late one evening. We were brainstorming random ideas which we thought would be really fun to execute. This was one of the ideas which sprung up from this late night session. We wanted to increase the blood donor count in the Western Cape using only organic media and our blood donors app. We wanted existing donors to invite their friends to donate blood using a unique code generated by the user. This would be the beginning of their bloodline.

Users would be split into 3 tiers. The first tier was reserved for users you managed to sign up directly. The second tier was reserved for users who your direct affiliates had signed up as blood donors. The third tier was reserved for users who were signed up by your second tier affiliates. This 3 tier system was the basic outline for the bloodline.

Unfortunately this idea was never implemented due to budget constraints.

Bloodlines

### ✍ **Project Overview**

This idea sprung up when the Proactive Ideas Crew went and had a night out on the town. We were walking through the streets of Cape Town at night and were staggered by the homeless situation around us.

Doorways on the streets were filled with sometimes more than 5 people at a time. We decided that we wanted to use our skills to help raise awareness around the situation and get people to start helping out. We wanted to build a property site modeled off of the Airbnb design, where users would browse for a new place to stay. Each property image showcased a different doorway. Each property also had their own unique list of features. All of these properties would be listed for free.

Instead of being able to book a room or rent a home, the user was met with the story of the person who was living in the doorway being advertised. They would also be met with the option to either donate or volunteer.

Homeless

### ✍ **Project Overview**

This campaign was a global campaign which we localised in South Africa. It celebrated Under Armour's female athletes by using visual techniques and poetic odes to elevate their athletic performance. The goal was to elevate Under Armour's athletes and inspire all females to be UNLIKE ANY. We localised this campaign in South Africa and went on a mission to find local ambassadors for the brand. We managed to acquire 3 incredibly strong candidates - Teal Hogg (Winner), Ade van Heerden, and Koinonia Baloyi.

Unlike Any

Paid Media

✍ Project Overview

Parties Involved

Project Facts