Unlike Any

Paid Media

Project Overview

This campaign was a global campaign which we localised in South Africa. It celebrated Under Armour's female athletes by using visual techniques and poetic odes to elevate their athletic performance. The goal was to elevate Under Armour's athletes and inspire all females to be UNLIKE ANY. We localised this campaign in South Africa and went on a mission to find local ambassadors for the brand. We managed to acquire 3 incredibly strong candidates - Teal Hogg (Winner), Ade van Heerden, and Koinonia Baloyi.

Parties Involved

Client: Under Armour

Creative Agency: Droga5

Media Agency: NXT\ Agency

My Role: Paid Media Lead

Project Facts

Reach: 915K Potential Influencers

Engagements: 43.5K Campaign Engagements

Finalist Entries: 159 Entries

Finalists: Teal Hogg, Ade Van Heerden, Koinonia Baloyi

Winner: Teal Hogg